Malcolm Kirk, President of The Canadian Press, wanted visibility on how the agency’s content was being consumed across platforms.

Maro now provides an easy way to guide commissioning, ensuring their journalism is as impactful as possible.

Metro Audience Growth Director Sofia Delgado says her team struggled to get a clear view of content performance off-platform.

With Maro’s insights, they delivered some impressive growth and saved valuable time on things that weren’t working.

NTB Development Editor Kåre Henriksen says Maro helped identify key insights — including when their audience needs them most.

He explains how the analytics platform has now become integral to planning their news coverage.