Facing an industry-wide drop in Google referrals, Hello! Chief Content Officer Sophie Vokes-Dudgeon used Maro to help drive a hugely successful new strategy.

The result: 33%-102% growth on syndication platforms and a 46% increase in engaged time on site.

Metro Audience Growth Director Sofia Delgado says her team struggled to get a clear view of content performance off-platform.

With Maro’s insights, they delivered some impressive growth while focusing squarely on value of content over volume.

Malcolm Kirk, President of The Canadian Press, wanted visibility on how the agency’s content was being consumed across platforms.

Maro now provides an easy way to guide commissioning, ensuring their journalism is as impactful as possible.