Track every story across platforms. Make smarter decisions
Easily understand the performance of your content, wherever it goes.
Make content strategy simple with one clear view of what’s working - and what isn’t.
Drowning in data? You’re not alone
Publishers have more data than ever. Making sense of it is the hard bit.
These are the problems every newsroom faces.
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Publishers send content to multiple places including websites, apps, newsletters and syndication platforms.
Getting an overview of performance across them all is complex and simply not feasible for most media organisations.
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As a result, staff must spend hours upon hours doing manual data analysis to understand even simple trends and patterns.
This is precious time that could be spent acting on insights. -
Ineffective analytics lead reporters and editors to miss the real story behind the data.
And that means missed opportunities to engage their audiences and grow revenue.
What publishers say about Maro
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“It powers us with information to make smart decisions."
Malcolm Kirk, President, The Canadian Press
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“Maro has been a game changer — it gave us visibility we never had before.”
Sofia Delgado, Audience Growth Director, Metro
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“Our most important tool for knowledge sharing and evaluation."
Kåre Henriksen, Development Editor, NTB
Quickly see what content works - and what doesn’t
Maro’s simple traffic light system shows what content is driving engagement and what isn’t getting the returns you want.
Focus your efforts on what really works.
A clear and easy way to reach your goals
Maro turns complex data into instant learnings - allowing you to define what success looks like.
Set your goals and let Maro tell you if you’ve hit them.
Simple onboarding - no code, no dev work, no hassle
Connect your data in a few clicks and let Maro do the rest. No need for website code or dev time.
Your tech teams can focus on delivering amazing experiences for your audience.
Book a demo
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Book a demo *
Find out how Maro can help your newsroom
Learn how publishers are making better decisions and boosting revenue.
See the full picture on web, apps & syndication
Identify what content’s delivering ROI - and what isn’t
Boost performance & revenue across platforms
FAQs
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Our traffic light system turns a load of numbers into simple signals.
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Maro has ready-made integrations with a range of commonly used platforms and analytics providers including Adobe, Google Analytics, MSN, Apple News, Ezyinsights and more.
If you have any questions just book a call and discuss it with the team. -
You choose the metrics that fit with your strategy - if you’re a subscriptions business looking for loyalty then that might be engaged time, while if your focus is reach and ad revenue then page views or users may be best.
Off-platform, we would usually recommend choosing metrics that closely relate to revenue - for example, on MSN page views are typically the main measure of success for this reason.
Whichever you choose, Maro’s unique traffic light scoring system works in the same way. -
Yes, absolutely - Maro can help you understand the performance of any kind of content.
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All we need is access to two things: a feed of your content (we can handle most formats) and access to the analytics you want us to track.
We provide clear and easy documentation explaining every step required to set us up - it can usually be done within a couple of hours.
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No. Just give us access to the analytics you already have - such as Google Analytics, Adobe or others.
No more work required, we take it from there.
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Maro’s onboarding is light touch so tech teams shouldn’t be needed beyond giving us initial access and any relevant documentation.
We do all the heavy lifting ourselves.
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Just book a 30-minute call with our team and we can talk through how to get started.