The Canadian Press’ journalists play a vital, often unseen role in how the nation gets its news every day. However, delivering hundreds of stories, pictures and video through various channels means tracking performance has always been a challenge.

President Malcolm Kirk explains how Maro is helping them finally make sense of it all - and how it’s guiding them on how best to focus their efforts.

Metro struggled with a lack of clear visibility of off-platform performance on the likes of MSN and Apple News.

With Maro as a guide, they drove an instant improvement in performance - all while reducing the amount of time spent producing the content.

NTB, Norway’s national news agency, faced a common challenge - lots and lots of data on content performance, but no easy way to make sense of it.

That’s where Maro came in. Among the discoveries was their peak time for publishing impact - and it wasn’t what they expected.